Hollywood dominates the movie market therefore fewer people want to see less stylistically challenging british films. Also British films have to be dubbed or subtitled in Europe or in America.
America have access to large sums of money so it makes it possible for them to have very high beget films. Whereas in Britain the cannot compete with america because they do not have as much funds as the americans have in order to make high budget movies. Smaller budgets then lead to smaller distribution and therefore this creates problems in getting British films into the cinema and not straight on to DVD.
Also advertising costs are prohibitive to smaller scale films reaching larger audience. These are problems for British films at the cinema. Also the difference between the british market and the american market is that in america, all marketing strategies are considered and marketing is planned before production starts, whereas in Britain production starts before market research which leads to most of the money from the budget being used in production while only a little will be left for advertisement and marketing.
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