Monday, 24 February 2014

Evaluation task 4- How have I chosen to attract/address my audience?


Males
 8095
 7.1
Females
 1378
 7.2
Aged under 18
 5
 5.7
Males under 18
 3
 5.3
Females under 18
 2
 8.0
Aged 18-29
 1882
 7.0
Males Aged 18-29
 1590
 7.1
Females Aged 18-29
 292
 7.0
Aged 30-44
 4710
 7.1
Males Aged 30-44
 4121
 7.1
Females Aged 30-44
 589
 7.2
Aged 45+
 2617
 7.3
Males Aged 45+
 2271
 7.3
Females Aged 45+
 346
 7.4
IMDb staff
 5
 8.7
Top 1000 voters
 466
 7.0
US users
 3581
 7.2
Non-US users
 5892
 7.1
 
IMDb users
 12640
 7.2


This is the breakdown of the audience from the thriller "The last seduction" Our thriller is much similar to this one and it has the same idea behind it. From this information we can deduce that This movie mostly attracted males and also it attracted males between the age range of 30-44.

We are  hoping to attract a large target audience like this although our target audience is of a different age range we are hoping that we can attract a wider audience of this age. Our Target audience is younger because our version is more modern compared to "The last Seduction". However it shows that we are on the right path because from this information we can see that we are aiming to attract the same gender of target audience this is because this is the type of movie that males like watching.

Although the audience of "Basic Instinct" was mostly 30-44 year old males however our target audience is between 18 and 29 year old males and this has a relatively large audience especially compared to 18-29 year old females this shows that we would attract our primary secondary audience.

However it also shows that our secondary target audience is going to be larger than our primary target audience. And it also assures us more that we are on the right track for initially targeting a male audience because in two movies that I have researched "The last Seduction" "Basic Instinct" have shown that makes prefer this type of movies as there is a larger male audience in comparison to the female audience attracted.

We are also trying to appeal to the middle and upper class. This is because they will have more disposable income and if they manage to like the movie their likely to give it good publicity towards other upper class and middle class people which will make our movie successful. So they would not mind trying out a movie that does not have pre-sold elements such as well known actors  or a well known director and also a movie that is not high concept and does not have recent/previous movies to bank on. For example The dark knight rises has The dark knight which was successful. That encouraged people to give the dark knight rises as chance.

However we might get mostly working class people because we plan on getting our movie distributed by a UK company which does not have the best record for distributing good successful movies apart from Streetdance 3D and Monsters. So it is likely that it will be cheap to buy or watch the movie at cinema and working class people are seen to like buying low priced things. So we might just end up getting majority of our viewers from the working class.





VotesAverage
Males  73091 6.9
Females  13170 6.7
Aged under 18  197 7.5
Males under 18  136 7.7
Females under 18  61 7.1
Aged 18-29  32208 7.0
Males Aged 18-29  26719 7.0
Females Aged 18-29  5489 6.9
Aged 30-44  41518 6.8
Males Aged 30-44  36360 6.9
Females Aged 30-44  5158 6.6
Aged 45+  10307 6.9
Males Aged 45+  8788 7.0
Females Aged 45+  1519 6.7
IMDb staff  11 6.7
Top 1000 voters  757 6.9
US users  19687 6.8
Non-US users  66574 6.9
IMDb users  104499 6.9

No comments:

Post a Comment