How can we widen our target audience and who are our primary target audience

Our thriller is aimed at men  aged 30 and above because from recent research done it has come to our attention that that is the age group and gender that like the type of thriller we produced.

At first we thought we were going to be able to attract a teenage audience of both genders. But our research proves that we were aiming at the wrong target audience to start with. Teenager seem to be the group that give movies like this its least views. So if we marketed our movie and targeted it at teenagers the movie might end up being unsuccessful.

It will be more beneficial to aim at men aged 30 and up because more of those men are likely to go watch the movie with partners maybe wives and girlfriends and it is not likely to find more teenagers with girlfriends and wives then men aged 30 and up .

So these men could then help us widen our target audience by bringing their girlfriends and wives and even in some cases their children. So this is the best group to aim our thriller at because it could help us widen our target audience  which in turn will make our thriller more successful.

women that are married to men aged 30 and up are expected to be attracted to the male figure of Bobby the actor. Whilst the 30 year old men whether single married or in a relationship are expected to be attracted to the female figure of our actress Lynn.

We still expect to get teenagers to watch but when marketing we are not going to direct it too much at teens as there are our secondary target audience. Because teens give the best publicity via word of mouth as they are the generation who use a lot of social media to communicate so just one tweet or post on Facebook about the movie could get more teens/ people their age to watch the thriller.